Indus

How to Publish Your Android App on Indus Appstore

Looking to grow in India's fast-growing app ecosystem?
Indus Appstore was created to help developers reach Indian users through a discovery-first experience where content, videos, and app storytelling take the center stage.

Whether you're an independent developer, startup, or business, the platform helps you connect with users across languages and regions in India.

In this guide, we'll walk you through everything you need to know about how to register as a Developer on Indus Appstore and submit your app to the Indus Developer Platform.

Why Publish Your App on Indus Appstore?

With 150 million+ users, Indus Appstore helps developers expand local distribution across India and grow their Android app distribution at scale. It comes pre-installed on devices from Xiaomi, Motorola, Alcatel, and Lava, making it easily accessible to millions of Indian smartphone users.

Built for Indian audiences, the platform supports 13 Indian languages, helping developers reach users across Tier 2 and Tier 3 markets where regional language experiences drive app discovery and engagement.

For developers looking for an app publishing platform beyond traditional marketplaces, Indus Appstore makes it easy to import apps from the Google Play Store and submit Android apps in APK, AAB and APKS formats with minimal effort. As a discovery-first appstore for developers, Indus Appstore helps users discover apps naturally through Spotlight, app trailers, curated collections, videos, recommendations and category-browsing.

What You Need Before You Start?

Before you publish your Android app on Indus Appstore, it's important to keep all the required information and assets ready. This helps make the app submission process smoother and reduces delays during review.

Developer Account Requirements

A developer account to access the Indus Appstore Developer Console and manage your app listings

Your Android app package in APK, AAB, or APKS format, signed properly for release

App assets including the app icon, screenshots, banners, and promotional creatives

A short and long app description explaining your app's features and purpose

A live privacy policy URL explaining how user data is collected and managed

Personal details such as name, email address, PAN, and GSTIN (if applicable)

App Submission Guidelines

App Package and Signing Requirements

Indus Appstore supports Android app uploads in APK, AAB, and APKS formats

APK files are standard Android app packages, while AAB files help optimize app delivery across devices

Apps should support compatible Android SDK versions based on current Android requirements

Apps must be signed using a release keystore before upload to ensure authenticity and secure updates

Step-by-Step Guide to Publishing Your App

Step 1: Log in to the Developer Console

Sign in to the Indus Appstore Developer Console using your registered developer account to access your dashboard and manage app submissions.

Step 2: Create a New App Listing

Inside the dashboard, select the option to list a new app.

Step 3: Add Store Listing Details

Enter your app title, short description, long description, and app category. Upload your app icon, screenshots, banners, and other creatives that showcase your app experience.

Step 4: Upload the App File

Upload your APK, AAB, or APKS file. If needed, you can also upload additional files like OBB files.

Step 5: Localize Your App Listing

Use the Auto Translate feature to localize your app listing in 12 more Indian languages and reach users across different regions more effectively.

Step 6: Add Content and Promotional Assets

Upload app trailers, videos, banners, and promotional creatives to improve app discovery and help users better understand your app. You can also add app offers to improve engagement and conversions.

Step 7: Submit the App for Review

Review your app details and submit the app for review. The review team will check the app for quality, functionality, and policy compliance before it goes live. Read App Submission Guidelines.

App Review Process and What to Expect

Once you submit your app, the Indus Appstore review team evaluates it for functionality, metadata accuracy, compliance with platform policies, and consumers' privacy and safety.

Most apps that are aligned with Indus Appstore guidelines are reviewed and accepted within 24 to 72 hours of submission. If your app requires changes or gets rejected, the review team shares the reason for rejection so you can make the necessary updates and resubmit your app.

As an app store for developers, Indus Appstore aims to keep the review process transparent, supportive, and straightforward while ensuring a safe experience for users.

Tips for a Smooth and Successful Submission

Use a clear and descriptive app title so users can easily understand what your app does.
Write your app description in simple language and focus on features that matter to your target audience.
Test your APK or AAB thoroughly on multiple devices before uploading it to avoid crashes or compatibility issues.
Ensure your privacy policy link is active, accessible, and updated with the latest information.
Upload screenshots and creatives that match the latest version of your app.
Use high-quality visuals that clearly showcase your app interface and core features.
If your app targets regional users, consider localizing your app listing into Indian languages to improve discoverability.

Start Reaching Your Audience on Indus Appstore

Publishing your app on the Indus Appstore can help you reach a fast-growing audience across India, including users who prefer regional language experiences and locally relevant apps.

With a straightforward submission process, support for Android app formats, and tools for app discovery, the platform gives developers another way to grow their reach.

Create your developer account today and start publishing your apps on the Indus Appstore.