App Icon and Screenshot Guidelines for Indus Appstore
Strong visual assets help users understand and trust your app before they install it. They also play an important role during the Indus Appstore review process, ensuring your store listing meets quality standards and accurately represents your app experience. This guide outlines the specifications and best practices for app icons, screenshots, and feature graphics required for publishing on the Indus Appstore.
Why App Assets Matter for Your Store Listing
Your visual assets are often the first interaction users have with your app. A well-designed icon helps users quickly recognize your brand, while high-quality screenshots communicate the value of your app before a user even opens the listing. Together, these assets influence click-through rates, install conversions, and overall store performance.
Visual quality also impacts user expectations after installation. Screenshots that accurately represent the current app experience help users understand what they are downloading, reducing confusion and minimizing uninstalls. Promotional assets such as feature graphics can further improve visibility by supporting editorial placements, curated collections, and featured content opportunities within the Indus Appstore.
App Icon Specifications
Every app listing must include a high-resolution app icon that meets the following requirements:
File Format:
- Dimensions: 512 × 512 pixels
- File format: PNG (32-bit)
- Maximum file size: 1024 KB
- Transparency: Supported
- Shape: Do not apply masks or rounded corners, as these may be added automatically on supported devices. Keep important design elements within a safe area and away from the edges to prevent visual clipping across different devices and launchers.
Android Compatibility:
- Text that becomes unreadable at smaller display sizes
- Excessively detailed artwork or complex gradients that lose clarity when scaled down
- Misleading imagery that does not represent the app
- Content that violates platform policies or applicable laws
Icon Design Best Practices
Focus on a simple, memorable visual concept that users can recognize instantly. Strong icons typically communicate a single idea rather than multiple competing elements. Avoid placing large amounts of text within the icon, as most users will view it at small sizes.
Ensure sufficient contrast so the icon remains visible on both light and dark backgrounds. Use clean shapes, clear visual hierarchy, and consistent branding elements. Before submission, preview the icon at different sizes to confirm that it remains recognizable and visually balanced across devices.
Screenshot Requirements and Guidelines
Screenshots help users understand your app's functionality and should accurately represent the current version of the app available for download.
Requirements include:
Accepted formats:
PNG or JPEG
Maximum screenshots: 8
Maximum file size:
8 MB per screenshot
Screenshots should match the supported device experiences offered by your app
Minimum screenshots:
2
Tablet screenshots should be provided if your app supports tablets
All screenshots must depict actual app screens and functionality. Screenshots that showcase features unavailable in the published version may result in review delays or rejection.
Screenshot Best Practices
Focus on the most important user journeys and features rather than attempting to showcase every screen. Each screenshot should communicate a clear message and help users understand how the app solves a specific need.
Use concise captions where appropriate to highlight key functionality. Keep layouts clean and uncluttered, allowing important interface elements to stand out. Avoid relying heavily on decorative device frames, excessive text overlays, or visual effects that distract from the actual app experience.
When creating screenshots, maintain sufficient breathing space around key content and avoid overcrowding the visual with multiple messages. If your app targets multiple regions or language audiences, consider localizing screenshots to improve relevance and conversion.
Feature Graphic Specifications
Feature graphics are promotional assets used in editorial placements, curated collections, and other discovery surfaces across the Indus Appstore.
Requirements:
- Dimensions: 1024 × 500 pixels
- Accepted formats: PNG or JPEG
- Maximum file size: 5 MB
Keep important visual elements, logos, and text away from the outer edges of the graphic to ensure they remain visible across different placements and screen sizes.
A feature graphic should quickly communicate your app's value proposition while maintaining a strong visual identity. Focus on a single story or benefit rather than attempting to communicate multiple messages within the same asset.
Use a clear focal point, maintain visual hierarchy, and leave adequate whitespace around important elements. Clean, uncluttered graphics typically perform better than visuals crowded with text, UI elements, or competing imagery.
Common Asset Mistakes That Lead to Rejection
Many app submissions are delayed because the uploaded assets do not accurately reflect the current app experience. One of the most common issues is using screenshots from older versions of the app that no longer match the published product.
Other common mistakes include:
- Using text that is too small to read at store display sizes
- Creating icons that become difficult to distinguish on certain device backgrounds
- Overcrowding screenshots or promotional graphics with too many visual elements
- Including third-party logos, trademarks, or branding without permission
- Making promotional claims that cannot be verified or substantiated
- Using misleading visuals that create inaccurate expectations about the app experience
To improve review outcomes, ensure that every asset is clear, current, and representative of your app.
Test and Validate Your Assets Before Submission
Before publishing, preview your store listing in the developer console to verify how assets will appear across different devices and screen sizes. Review icons, screenshots, and feature graphics carefully to ensure that text remains legible, important elements stay within safe zones, and visuals maintain clarity at different resolutions.
Testing your assets before submission helps identify issues early, reduces review delays, and improves listing performance after launch. Once your assets meet the required specifications and accurately represent your app experience, proceed with the app submission flow to publish your app on the Indus Appstore.